"Pink or

Punk Rock"

Remember that one day… when we were working with AZ Pet Vet as they were celebrating their 30th anniversary?

 

We decided to do a cool 80's theme for this client, seeing as they were celebrating their 30th anniversary (having opened their doors in 1984.) As we were throwing out all the different ideas for modifying the logo to reflect some 80’s style, one of our poor junior designers was looking at us like we are crazy…all we were thinking our ideas we TOTALLY TUBULAR!

 

Well, yes, they were awesome (or should I say righteous)...for those of us who were actually alive in the 80's... but we had to explain our ideas to someone BORN IN THE 90’s! After much discussion (and quite a few Google sessions) we were able to agree on transforming this sweet puppy and kitty face logo into a rad 80’s themed logo…pink mohawk\studded collar\giant hair\neon bow... PERFECT!

 

The client loved it and the 30th anniversary campaign was a huge success, but we were definitely reminded of an important lesson that day...the power of research! My team is capable of great things, but sometimes extra research is needed. And…this was only one day…you can only imagine what the rest are like!

 

Check out some of the fun below!

A Collection Of

hilarious, yet insightful, project moments from Ron and the CBC team’s point of view.

Ron Robinett

CEO & Creative Director